FOR IMMEDIATE RELEASE
March 25, 2022
Kelowna (British Columbia)/Syilx (Okanagan) – Tourism Kelowna is a proud supporter of the inaugural BC Cannabis Summit, which is being hosted by the BC Craft Farmers Co-op (BCCFC) and the Association of Canadian Cannabis Retailers (ACCRES) at Eldorado Resort from April 20 – 22, 2022.
Thanks to a collaborative and forward-thinking approach, Tourism Kelowna’s team has assisted BCCFC and ACCRES in planning and launching this new event. From supporting them with Request for Proposal distribution and venue selection to connecting them with local tour companies and community members, Tourism Kelowna’s team has been instrumental throughout the planning process.
Delegates can hear more from the organization’s President & CEO, Lisanne Ballantyne, when she delivers an opening keynote at the Summit and offers her insights as part of a panel session.
As the lead destination marketing organization for Kelowna, which is currently Canada’s fastest-growing metropolitan area, Tourism Kelowna supports and markets the region sustainably to strengthen the local economy and enrich the quality of life for area residents. The organization’s work includes promoting the region as a location for meetings, conferences, and events, which drive significant economic impact. In 2021, Tourism Kelowna partnered with the Central Okanagan Economic Development Commission and Accelerate Okanagan to launch the award-winning OKGo campaign. Through this campaign, Tourism Kelowna’s team shares business success stories from key economic sectors in the region, including the agriculture and manufacturing sectors of the cannabis industry.
ACCRES is a non-profit, member-driven industry association that represents more than 100 storefronts across BC. It is the goal of the organization to serve as a positive, proactive advocate to protect and expand business opportunities for the private cannabis retail industry. Building a thriving and sustainable private cannabis retail industry in BC is the Association’s primary focus.
BCCFC was founded in 2020 to provide B.C.’s small cannabis producers and processors with a safe, accessible, and sustainable alternative to the illicit market, while ensuring B.C.’s top position as an international cannabis leader and innovator is maintained. BCCFC is led by over 200 highly-skilled members and supporters who are working to accelerate market access for B.C.’s legendary micro-cultivators, processors, and independent retailers.