Jordan Johnston: Director, BC Craft Farmers co-op
MEET JORDAN JOHNSTON:
As a newly appointed Director of the BC Craft Farmers Co-op (BCCFC) for 2025, Jordan Johnston brings a dynamic perspective to the table, shaped by years of hands-on experience in cannabis retail and marketing. Partnered with Cynders Inc. in Clinton, BC, Jordan has been actively involved in the cannabis industry since its legalization in 2018, focusing on navigating and overcoming the unique challenges of promoting cannabis businesses.
Championing Marketing Solutions and Industry Collaboration
Jordan’s expertise lies in crafting innovative marketing strategies tailored to an industry heavily regulated and restricted in its promotional avenues. This background provides invaluable insight into the systemic hurdles faced by small and medium-sized cannabis businesses, from cultivators to processors and retailers. Through her role at the Co-op, Jordan aims to bridge the gap between regulatory complexities and effective industry representation, advocating for accessible and sustainable solutions.
Expanding Knowledge for Cross-Sector Growth
Dedicated to ongoing professional development, Jordan is committed to deepening her understanding of the rules and regulations impacting every sector of the cannabis supply chain. This broader focus allows her to better support the Co-op’s mission of championing BC’s craft cannabis on both a provincial and global scale. Jordan’s passion for connecting like-minded individuals and fostering collaboration within the industry positions her as a catalyst for innovation and progress.
Advancing the Potential of BC Cannabis
Jordan sees immense potential within the cannabis sector and is excited to contribute to the Co-op’s initiatives that elevate BC as an international leader in cannabis quality, innovation, and sustainability. Her vision aligns with the Co-op’s goals of supporting craft farmers, promoting economic development, and providing high-quality cannabis to consumers worldwide.