Jonathan Fernandes: Director, BC Craft Farmers co-op

Jonathan Fernandes, Director, BC Craft Farmers Co-op

MEET JONATHAN FERNANDES: DIRECTOR AND INNOVATOR OF CRAFT CANNABIS EXCELLENCE

Position: Director, BC Craft Farmers Co-op; Committee Chair: Public Affairs and Medical Access.
Specialisation: Cannabis Farming, Extraction, Education, Equipment Design and Implementation.
Contact: For inquiries regarding membership, Co-op initiatives, or partnership opportunities, email Jonathan at jonathan@greenambercanada.ca

As Director of the BC Craft Farmers Co-op (BCCFC) and the Founder of Green Amber Canada, Jonathan Fernandes offers profound insight and extensive experience to the cannabis sector. His career trajectory is remarkably diverse, spanning legacy farming, advanced processing, and pioneering technological innovations, all underpinned by a 20-year career in government compliance and policy development. Jonathan’s leadership is deeply rooted in the Co-op’s core values, driving initiatives that underscore a commitment to the industry and sustainable growth, not just within BC but resonating through his work globally.

This extensive governmental background grants Jonathan a unique vantage point. His nuanced understanding of both the regulatory framework and the operational intricacies of the cannabis industry positions him as a visionary leader, one who is shaping the current landscape while charting a sustainable and progressive path for the future.

CANNABIS CULTIVATOR AND EXTRACTION EXPERT

With decades of rich experience in the cannabis industry, Jonathan has emerged as an expert in both the cultivation and processing domains. His dynamic collaboration with Newline Ventures Inc., based in The Okanagan, stands as testament to his technical proficiency and insight. Playing a key role in the development of Newline Ventures Inc.’s distinguished extraction brands, Jonathan’s contributions significantly highlight his work and technical expertise, enriching the sector.

ADVANCING CANNABIS TECHNOLOGY INNOVATION

Jonathan transcends traditional operational duties, propelling the frontier of cannabis technology forward. He is instrumental in devising innovative solutions, such as the multifunctional LED-ONE grow light. His dedication extends from conceptualising and designing state-of-the-art production facilities to crafting groundbreaking cannabis products. Furthermore, Jonathan actively collaborates with academic institutions, contributing to the advancement of the cannabis industry through a blend of innovation and knowledge-sharing.

ADVOCACY FOR CRAFT CANNABIS AND INDUSTRY EXCELLENCE

Jonathan’s multifaceted role within the BCCFC is characterised by his advocacy for craft cannabis sector growth through government relations and relentless lobbying. His strategic approach and comprehensive understanding in navigating complex layers of government policy strengthen the competitive edge of all cannabis farmers in the Canadian marketplace.

ELEVATING BC CANNABIS ON THE WORLD STAGE

Promoting BC Cannabis on an international level, Jonathan actively tours various countries to enlighten and engage international partners. His efforts are not just about showcasing BC’s craft cannabis; they are about sharing knowledge, fostering understanding, and building lasting partnerships.

EMBRACE THE VISION: FORGING THE PATH FOR BC CRAFT CANNABIS

Jonathan Fernandes’ journey, from his roots in legacy farming and processing to his groundbreaking work in technology and government policy development significantly enhances the Co-op’s objectives. His influence extends beyond BC, enhancing the reputation of BC craft cannabis globally, and ensuring a legacy marked by superior quality, cutting-edge innovation, and enduring sustainability.

To engage in this transformative journey and contribute to shaping a world-class, sustainable, and inclusive cannabis industry, connect with Jonathan at jonathan@greenambercanada.com.

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